Howdy!
I’m Faith Davis and I’m a content designer and UX writer with over 8 years of experience.
hard skills
content design. ux writing. content strategy. prompt engineering. voice & tone. style guides. glossaries. information architecture. memes.
When I was a senior in high school, I wrote a short story about Jamba Juice.
I got an A- and didn’t think much of it at the time. Five years later, my little sister informed me that my dramatic tale of counting change and botching smoothies was being used as the sample essay in Mrs. Sutton’s creative writing class. It was at that moment I realized my affinity for storytelling might be something I could pursue professionally. It’s my proudest accomplishment to date and a high that I’ve been chasing ever since.
Since then, I’ve been busy crafting UX copy and content strategy for digital products, apps, and audiences across the globe.
I believe that empathy is the most important tool in a UXer’s toolbox and that great online content is clear, human, and accessible.
Whether I'm executing a brand's voice and tone in an error message or building out scalable content frameworks in Figma, I'm always striving to make the digital world a better place for everyone.
In my free time, you can find me snapping pics on one of my vintage film cameras, rating shrimp tacos on my shrimpstagram, or wandering the aisles of the local craft store looking for inspiration for my next DIY project.
projects
Content strategy
Content design
UX writing
Prompt engineering + content design
Marketing / screenwriting
experience
Shopify | 2020 – Present
Staff Content Designer
Lead content designer and prompt engineer for new Shopify Magic generative AI website design tools
Senior Content Designer
Lead product content designer supporting Growth team
Create and maintain internal communication guidelines for signup, onboarding, and contextual education
Support multiple Growth subteams in the execution of A/B tests, user tests
Crafted and launched new contextual onboarding guidance (+11% conversion), Insights home card (68% view rate), and signup questionnaire
Developed generative AI prompts for Shopify Magic for blogs (+9% GMV, +5% sessions) and
Shopify Magic for Online Store (+24% store passwords removed)
Vrbo (Expedia Group) |2017 – 2020
UX Writer & Content Strategist
Wrote short and long-form content for a variety of web and app products
Collaborated across disciplines (design, product, marketing, engineering, etc.) to establish a unified brand voice and a seamless end-to-end user experience
Developed and documented content style guides, frameworks, and best practices
Shofur | 2016-2017
UX & Marketing Writer
Lead content strategist for web, app, blog, and email
Wrote and maintained SEO content for 200+ high ranking local webpages and Google listings
Managed backlink strategy and brand partnerships
Wrote press releases and promoted the launch of Shofur App in 2016
HBO/Funny or Die | 2015
Writer’s Assistant / Production Assistant
Assisted head writer, pitched segment ideas, collaborated with writers’ room for comedy talk show pilot
Assisted on set for multiple branded content shoots, TV commercials, and digital series
Pre-2015
Dental marketing guru / contributing writer at my college newspaper / dancing banana at Jamba Juice