Howdy!

I’m Faith Davis and I’m a content designer and UX writer with over 8 years of experience.

hard skills

content design. ux writing. content strategy. prompt engineering. voice & tone. style guides. glossaries. information architecture. memes.

When I was a senior in high school, I wrote a short story about Jamba Juice.

I got an A- and didn’t think much of it at the time. Five years later, my little sister informed me that my dramatic tale of counting change and botching smoothies was being used as the sample essay in Mrs. Sutton’s creative writing class. It was at that moment I realized my affinity for storytelling might be something I could pursue professionally. It’s my proudest accomplishment to date and a high that I’ve been chasing ever since.

Since then, I’ve been busy crafting UX copy and content strategy for digital products, apps, and audiences across the globe.

I believe that empathy is the most important tool in a UXer’s toolbox and that great online content is clear, human, and accessible.

Whether I'm executing a brand's voice and tone in an error message or building out scalable content frameworks in Figma, I'm always striving to make the digital world a better place for everyone.

In my free time, you can find me snapping pics on one of my vintage film cameras, rating shrimp tacos on my shrimpstagram, or wandering the aisles of the local craft store looking for inspiration for my next DIY project.

projects


Content strategy


Content design


UX writing


Prompt engineering + content design


Marketing / screenwriting

experience

Shopify | 2020 – Present

Staff Content Designer

  • Lead content designer and prompt engineer for new Shopify Magic generative AI website design tools

Senior Content Designer

  • Lead product content designer supporting Growth team

  • Create and maintain internal communication guidelines for signup, onboarding, and contextual education

  • Support multiple Growth subteams in the execution of A/B tests, user tests

  • Crafted and launched new contextual onboarding guidance (+11% conversion), Insights home card (68% view rate), and signup questionnaire

  • Developed generative AI prompts for Shopify Magic for blogs (+9% GMV, +5% sessions) and

  • Shopify Magic for Online Store (+24% store passwords removed)

Vrbo (Expedia Group) |2017 – 2020

UX Writer & Content Strategist

  • Wrote short and long-form content for a variety of web and app products 

  • Collaborated across disciplines (design, product, marketing, engineering, etc.) to establish a unified brand voice and a seamless end-to-end user experience 

  • Developed and documented content style guides, frameworks, and best practices

Shofur | 2016-2017

UX & Marketing Writer

  • Lead content strategist for web, app, blog, and email

  • Wrote and maintained SEO content for 200+ high ranking local webpages and Google listings

  • Managed backlink strategy and brand partnerships

  • Wrote press releases and promoted the launch of Shofur App in 2016

HBO/Funny or Die | 2015

Writer’s Assistant / Production Assistant

  • Assisted head writer, pitched segment ideas, collaborated with writers’ room for comedy talk show pilot

  • Assisted on set for multiple branded content shoots, TV commercials, and digital series

Pre-2015

Dental marketing guru / contributing writer at my college newspaper / dancing banana at Jamba Juice