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Howdy! I’m Faith.
I’m an Austin-based content designer with 10 years of professional experience.
When I was a senior in high school, I wrote a short story about working at Jamba Juice.
I got an A- and didn’t think much of it.
Five years later, my little sister informed me that my dramatic tale of counting change and botching smoothies was being used as the sample essay in Mrs. Sutton’s creative writing class. It was at that moment that I realized my knack for storytelling might be something I could pursue professionally.
I like to call this my hero origin story (or maybe villain? TBD). It’s what prompted me to get a degree in Journalism, gave me the confidence to move to Hollywood to pursue film and television writing, and eventually start my career as a product content designer.
Since then, I’ve been busy using my words to craft compelling experiences for websites, apps, and audiences across the globe.
I believe that empathy is the most important tool in a designer’s toolbox and that great online content is clear, human, and accessible.
Whether I'm executing a brand's voice and tone in an error message or building out scalable content frameworks in Figma, I'm always striving to make the digital world a better place for everyone.
In my free time, you can find me snapping pics on one of my vintage film cameras, rating shrimp tacos on my shrimpstagram, or wandering the aisles of the local craft store looking for inspiration for my next DIY project.
Skills
UX writing
My bread and butter. I love developing a brand’s voice, weaving a story across surfaces, and turning clunky, confusing instructions into fast, frictionless flows.
LLM prompting
Writing for the robots, if you will. I’ve crafted complex, multi-arm prompts for chatbots, as well as delicate, detailed prompts for creative tools.
Documentation
The best rulebook is one that people will actually use. I’ve built user-friendly glossaries, style guides, frameworks, Figma UI kits, and more.
Information architecture
Nothing makes my heart sing like a well-organized website. I like to think of IA like building the perfect house – a good blueprint should accommodate everyone’s needs.
A/B testing
With 5 years of Growth design under my belt, I know how to run quick, efficient A/B tests that deliver a big punch.
UX design
I found it was easier to sell folks on my ideas when they could visualize them. So I studied the laws of UX and learned how to design and prototype.
Resume
Shopify | 2020 – Present
Staff Content Designer (June 2024-present)
Lead content designer and prompt engineer for Growth product team
Craft and build new Shopify Magic generative AI website design tools, onboarding chatbot, and signup flow
Senior Content Designer (2020-2024)
Lead product content designer supporting Growth team
Create and maintain internal communication guidelines for signup, onboarding, and contextual education
Support multiple Growth subteams in the execution of A/B tests, user tests
Crafted and launched new contextual onboarding guidance (+11% conversion), Insights home card (68% view rate), and signup questionnaire
Developed generative AI prompts for Shopify Magic for blogs (+9% GMV, +5% sessions) and
Shopify Magic for Online Store (+24% store passwords removed)
Vrbo (Expedia) |2017 – 2020
UX Writer & Content Strategist
Wrote short and long-form content for a variety of web and app products
Collaborated across disciplines (design, product, marketing, engineering, etc.) to establish a unified brand voice and a seamless end-to-end user experience
Developed and documented content style guides, frameworks, and best practices
Shofur | 2016-2017
UX & Marketing Writer
Lead content strategist for web, app, blog, and email
Wrote and maintained SEO content for 200+ high ranking local webpages and Google listings
Managed backlink strategy and brand partnerships
Wrote press releases and promoted the launch of Shofur App in 2016
HBO/Funny or Die | 2015
Writer’s Assistant / Production Assistant
Assisted head writer, pitched segment ideas, collaborated with writers’ room for comedy talk show pilot
Assisted on set for multiple branded content shoots, TV commercials, and digital series
Pre-2015
Dental marketing guru / contributing writer at my college newspaper / dancing banana at Jamba Juice