Howdy! I’m Faith.

When I was a senior in high school, I wrote a short story about Jamba Juice.

I got an A- and didn’t give it much thought. Five years later, my little sister informed me that my dramatic tale of counting change and botching smoothies was being used as the sample essay in Mrs. Sutton’s creative writing class. It was at that moment that I realized my knack for storytelling might be something I could pursue professionally. I like to call this my hero origin story (or villain, TBD). It’s what prompted me to pursue a degree in Journalism, gave me the confidence to move to Hollywood to pursue film and television writing, and eventually go on to get my first job as a product content designer.

Since then, I’ve been busy using words to craft experiences for digital products, apps, and audiences across the globe.

I believe that empathy is the most important tool in a designer’s toolbox and that great online content is clear, human, and accessible.

Whether I'm executing a brand's voice and tone in an error message or building out scalable content frameworks in Figma, I'm always striving to make the digital world a better place for everyone.

In my free time, you can find me snapping pics on one of my vintage film cameras, rating shrimp tacos on my shrimpstagram, or wandering the aisles of the local craft store looking for inspiration for my next DIY project.

Dental marketing guru / contributing writer at my college newspaper / dancing banana at Jamba Juice

Pre-2015

Writer’s Assistant / Production Assistant

  • Assisted head writer, pitched segment ideas, collaborated with writers’ room for comedy talk show pilot

  • Assisted on set for multiple branded content shoots, TV commercials, and digital series

HBO/Funny or Die | 2015

UX & Marketing Writer

  • Lead content strategist for web, app, blog, and email

  • Wrote and maintained SEO content for 200+ high ranking local webpages and Google listings

  • Managed backlink strategy and brand partnerships

  • Wrote press releases and promoted the launch of Shofur App in 2016

Shofur | 2016-2017

UX Writer & Content Strategist

  • Wrote short and long-form content for a variety of web and app products 

  • Collaborated across disciplines (design, product, marketing, engineering, etc.) to establish a unified brand voice and a seamless end-to-end user experience 

  • Developed and documented content style guides, frameworks, and best practices

Vrbo (Expedia Group) |2017 – 2020

Staff Content Designer (‘24-present)

  • Lead content designer and prompt engineer for Growth product team

  • Craft and build new Shopify Magic generative AI website design tools, onboarding chatbot, and signup flow

Senior Content Designer (2020-2024)

  • Lead product content designer supporting Growth team

  • Create and maintain internal communication guidelines for signup, onboarding, and contextual education

  • Support multiple Growth subteams in the execution of A/B tests, user tests

  • Crafted and launched new contextual onboarding guidance (+11% conversion), Insights home card (68% view rate), and signup questionnaire

  • Developed generative AI prompts for Shopify Magic for blogs (+9% GMV, +5% sessions) and

  • Shopify Magic for Online Store (+24% store passwords removed)

Shopify | 2020 – Present