Shopify Magic

Goal: increase store unlocks and get to first sale faster

As part of the Shopify Magic rollout, my team was responsible for bringing Shopify Magic to theme design. These AI-generated themes use a simple text input field that allows users to create original content, images, layouts, and color schemes for their online store.

The process:

  • Developed tone prompts to create 3 distinct tones for ChatGPT generated content (daring, sophisticated, and persuasive)

  • Paired with a visual designer to design 12 layout variations using generated content

  • Paired with a UX designer to craft the user input and theme preview experience

  • Crafted interface copy for end-to-end user flow including error messages and input validation criteria

  • QA-ed and refined prompt for several weeks with devs, product, and UX

Results: pending!

As part of the 2024 Shopify Magic debut, I led content design and prompt engineering for AI-generated blog posts and theme designs.

Magic themes

Goal: increase organic store traffic with blogs

As part of the Shopify Magic rollout, my team was responsible for bringing AI magic to the blog surface.

I developed and wrote a 2-part LLM prompt, as well as a custom home card prompting merchants to generate a blog post for their online store based on their top-selling product.

The process:

  • Partnered with Core Magic team to leverage existing Shopify Magic UI patterns

  • Met with blog, editorial, and SEO teams to understand what makes a “good” blog post

  • Tested ChatGPT-powered prompts and ranked outputs using scoring criteria based on convos with subject matter experts

  • Fine-tune input fields (topic, tone, special instructions) in Shopify Magic modal to fit new use case for blogs

In the first week alone, over 1.4 k Shopify merchants generated and published blog posts to their stores using our Shopify Magic blog generator tool. Organic traffic to the stores that generated blog posts increased by ~2.7% on average.

Magic blog posts